Digital Marketing is very important for the any business growth in this time on internet marketplace. Keep in mind that do not go for cheap digital marketing agency who has no expertise but only waste of your time. You should have knowledge or prepared about your options and services that would be helpful for your business before you going to hire digital marketing agency.
You will never hire a business lawyer without being prepared, right?
Thus, when you decide to choose an internet marketing company must be prepare for it and get more information.
You think about now “What should I need to know before that?”
Following are three essential steps you should take before you going to your first meeting.
1. Do your research
Being well-informed of Digital Marketing is not only help you to which service you should choose for your business or which service will be best match with your business nature, also protect you from being taken advantage of by a company.
Research your own website on search engine and your competitor’s website for get idea what expected customers are looking for. Use different search engines such as Google and Bing to search for terms related to your business and watch where your website is currently stand in search engine page rank (SEPR).
2. Consider Reviews and Reputation
Once you understand basic knowledge of internet marketing and SEO (Search Engine Optimization), Now time is doing some homework and research on the marketing agency you’re considering hiring. First your step should be search on google about company’s services, location and history. Take a look their rating or review on Google, Facebook and other social media websites.
After that you will get idea of the company’s reputation and performance. People’s recommendation and rating about company will helpful for you to choose then or not for your business.
3. Consider your Budget
Keep in mind general figure that how much you’re willing to spend on SEO, Social Media Marketing, Web Design or anything else that comes to your mind before you going to contact or start work with the company.
Most of digital marketing agencies specialize in small, locally-owned business or large established like car dealerships. With your research, maybe you should tell them if your business aligns with their specialty. Scale and expertise of the company affect price structure.
In the early conversation with the company could be possible they might bring you the topic fairly that you are on same page. But don’t go for cheapest price. If you want good results agency’s price will start from $1000 plus monthly. I know this sounds scary and huge amount for one month, but the return of the investment is always more than the double what you are spending.
If you are spending $2000 per month for SEO, and your website rank at the top search results… Then say 500 people per month search for your product or service, only 100 landed on your website and 50 from them become your clients.
If you were only makes $100 off of each client, you just made almost $5000 from new client in that month.
When you contact a digital marketing agency, try to be prepared with your questions.
Doing research, being prepared and ask right questions from them will help you to end up working with the SEO agency that best match your requirements. Always engaged them and about updates, keep review the proposal and content to make sure they are accurate and aimed at meeting with your goals.